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Quantrel
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Website redesign

Website redesign for businesses that have been here a while

Quantrel rebuilds dated business websites so they load fast, work on a phone and bring in enquiries, without losing the search rankings or customers the old site already earned. A Refresh covers up to five pages in two to three weeks. You own the domain, hosting and code from day one.

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<2sload target
On an ordinary phone on an ordinary connection, not a lab test on wifi.
1:1redirect map
Every URL that earned traffic points at its replacement on launch day.
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Domain, hosting, code and analytics, all in your name from day one.
DefinitionWebsite redesign
A website redesign rebuilds an existing site's design, structure and code while keeping the parts that already work: the domain, the URLs that rank, the content customers search for and the enquiries the site brings in. It is different from a new build, which starts from nothing and carries none of that forward.
01

When a redesign is worth it, and when it is not

Redesign when the site loses you enquiries you would otherwise get. Do not redesign when the real problem is that nobody can find you, because a prettier site nobody visits earns exactly as much as the old one.

The free audit exists to tell these two apart before you spend anything. Three signals mean a rebuild pays for itself quickly: visitors leaving from a phone within a few seconds, a contact form that has quietly stopped delivering, and a theme or plugin stack that no longer receives security updates. One signal means the opposite: strong local visibility and steady calls, from a plain site that is merely unfashionable. In that case we will tell you to fix your Google Business Profile and spend nothing with us.

  • Rebuild if it is slow on a phone, unfixable, or leaking enquiries
  • Rebuild if the platform stopped getting security patches years ago
  • Do not rebuild if the site converts fine and only looks dated
  • Do not rebuild if the actual problem is that nobody can find you
02

Keeping the rankings you already have

Most rankings are lost in a redesign for one reason: URLs change and nothing redirects the old ones. We map every existing URL to its replacement and ship 301 redirects in the same deploy as the new site, so link equity and bookmarks both survive the switch.

Before anything is built we take a full inventory of your current site: every indexable URL, the pages search engines actually send traffic to, the titles and descriptions that are working, and the pages nobody has ever visited. Pages that earn traffic keep their address or get a permanent redirect to the page that replaced them. Pages that earn nothing get consolidated rather than carried over, which is usually the single biggest quality improvement in the whole project.

  • Full URL inventory before a line of the new site is written
  • One to one 301 redirect map, shipped with the launch, not after it
  • Titles and descriptions rewritten per page, never duplicated
  • Search Console and analytics connected before go live, not weeks later
  • Old site stays live until the new one is signed off
03

What fast actually means here

We build to a target of under two seconds to load on an ordinary phone on an ordinary connection, not on a laptop on office wifi. That is the number we hold ourselves to, and it is the one your customers experience.

Speed on a small business site is rarely a hosting problem. It is usually a page carrying eleven scripts it does not need, images exported at desktop resolution and served to phones, and a theme loading fonts for characters nobody on the site will ever type. We build the page around what it needs to show, serve images in modern formats at the size the device asked for, and load third party scripts only at the moment a visitor actually triggers them.

04

Being found locally

For most established businesses, the map result matters more than the web result. We set up and correct your Google Business Profile, make sure your name, address and phone number match everywhere they appear, and mark up the site so a search engine can read your details without guessing.

  • Google Business Profile claimed, filled out and categorised properly
  • Consistent name, address and phone number across the site and directories
  • LocalBusiness structured data so opening hours and location are machine readable
  • A real page per service and per location, rather than one page mentioning all of them
05

What you get, and what you keep

Everything is registered in your name from day one: the domain, the hosting account, the code repository, the analytics and the forms. Leaving us should cost you nothing but a week of notice.

  • Mobile first rebuild of your existing pages
  • Enquiry, booking or quote forms delivering to your inbox
  • HTTPS, security headers and spam filtering configured
  • Domain, hosting and business email set up in your name
  • 30 days of changes included after launch on a Refresh, 90 on a Modernise

Redesign, rebuild, or leave it alone

Three honest options for a dated site. The audit tells you which one you are in, and one of them costs nothing.

What it involvesWhen it is the right call
Leave it, fix the listingNo new site. Google Business Profile corrected, details made consistent, contact route made obvious.The site converts, it is only unfashionable, and the real gap is visibility.
RedesignExisting pages rebuilt mobile first, URLs preserved or redirected, content carried forward and consolidated.The content and rankings are worth keeping but the platform or the design is not.
Rebuild from scratchNew structure, new content, old site archived, redirects from anything that earned traffic.The platform is unpatchable, the content is wrong for the business you are now, or there is no traffic to protect.

How the work runs

  1. 01

    Free audit

    Within one working day of asking

    We look at your current site on a phone, check what it scores on speed and accessibility, review the plugins and dependencies it runs, and pull the list of pages search engines actually send you traffic to. You get a short written report. It is yours whether or not you hire us.

  2. 02

    Fixed quote

    Same week

    One page, one number. What we would do first, what can wait until later, and what you honestly do not need. No hourly billing and no change requests that turn into invoices.

  3. 03

    Build alongside the live site

    Two to three weeks for a Refresh, four to six for a Modernise

    Your current site stays up and keeps taking enquiries the entire time. We build the replacement on a staging address you can look at whenever you want, and you sign off page by page rather than in one overwhelming reveal at the end.

  4. 04

    Switch over and redirect

    One day, on a date you pick

    The new site goes live with the redirect map in the same deploy. We watch Search Console for crawl errors over the following fortnight and fix anything that surfaces, which is included and not a support ticket.

  5. 05

    Train and hand over

    Ongoing

    We sit with whoever will be updating the site until they are comfortable doing it without us, then stay reachable. Every login is already in your name, so there is nothing to transfer.

Questions about website redesign

Will a redesign lose us our Google rankings?
Only if it is done carelessly. Rankings are lost when URLs change and nothing redirects the old ones, or when content that was earning traffic gets cut in the rewrite. We inventory every indexable URL first, ship a one to one 301 redirect map in the same deploy as the new site, and keep the pages that bring you visitors. Expect a fortnight of movement while search engines recrawl, then a return to where you were or better.
How much does a website redesign cost?
We quote a fixed number per project after the free audit, not an hourly rate, because the audit is what tells us whether you need five pages rebuilt or fifteen plus a booking flow. What we can tell you before the audit is the mechanism: we reuse components we have already built and tested, there is no account management layer, and we do not put a margin on your hosting, domain or subscriptions. That is where the difference against an agency quote comes from.
We have had the same website since 2011. Is it worth fixing or starting over?
Usually starting over is cheaper. Old sites are built on plugins and themes that no longer get security updates, and patching them costs more over a year than a clean rebuild. We will tell you honestly which one your site needs in the free audit. Sometimes the answer really is to leave it and fix your Google listing instead.
How long does a redesign take?
A Refresh is typically two to three weeks from the day we get your content. A full Modernise project runs four to six weeks. Your current site stays live the whole time and we switch over on a day that suits you.
Do we own the website, or are we renting it from you?
You own it. The domain, hosting account, code, data and every tool we set up are registered in your name from day one. If you ever leave, you keep everything and we hand over the logins the same week.
Can you work with our existing content, or do we have to write it all again?
We work with what you have. Most established businesses have years of usable material sitting in old pages, brochures and email replies to customers. We consolidate it, cut the pages nobody reads, and rewrite only where the copy is actively costing you enquiries. You are not handed a blank document and a deadline.

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Still running the site you built in 2012?

Send us the address. We will tell you in plain English what is holding it back, and whether it is worth spending anything at all.

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